How Much Does a Website Really Cost?
A BREAKDOWN OF SQUARESPACE, SHOPIFY, WIX, AND WEBFLOW
A New Zealand edition
Choosing a website platform isn’t just about design — it’s also about budget. And not just the “starter plan” price they show you on the landing page. We’re talking real costs: what you’ll pay month to month, what’s included, and what might surprise you later.
Here’s a no-fluff comparison of Squarespace, Shopify, Wix, and Webflow — converted to New Zealand dollars.
*Prices are approximate and based on April 2025 exchange rates. Monthly costs shown represent a general range of standard plans, converted to NZD. Prices may vary based on billing cycle or added features.
Hidden Costs to Watch For
Even if a plan looks cheap, here’s where costs can creep in:
Custom email — not usually included. Google Workspace $9–$15/month.
Premium templates — especially on Shopify and Webflow, expect to pay $100+ upfront.
Third-party apps/plugins — particularly for eCommerce (Shopify) or CMS (Webflow).
Developer costs — if you want serious customisation, Webflow and Shopify can require help.
So... What’s Best for You?
Here’s our honest take:
Squarespace – Best for service-based businesses and creatives who want design flexibility without the tech stress.
Shopify – Built for selling. Worth it if your store is your core business, but be ready for add-on expenses.
Wix – Good if you’re on a tight budget and need something fast and easy. Not our top pick for visual brands.
Webflow – Great if you care about custom design, speed, and clean structure. But it’s not beginner-friendly.
Final ThoughtS
Your website isn’t just a digital placeholder — it’s the face of your brand. Choosing the right platform means knowing what you’re really paying for, and what’s going to support your business as it grows.
Studio Note: Still deciding? We design and build on Squarespace because it hits that sweet spot of style, substance, and scalability — especially for creative, considered brands.
Let’s chat if you want help making the right call.
