HANNAH HEFFERNAN
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“CREATIVTY IN ALL THINGS”
BRAND IDENTITY | WEBSITE DESIGN |
ANIMATION | COPYWRITING
Product Designer at Canva, Hannah Heffernan needed a brand and online presence to explore her creative skills and craft outside of her professional role.
Working from a bold and colourful moodboard, we hit home with Hannah’s vision on round one of brand ideation. Once the brand was cemented we expanded on her playful palette and personality with a website that included bespoke animations and custom code.
PŌNEKE | WELLINGTON
2025
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Playing on the geometric inspiration we used as the foundation for this brand identity, ggwe created a series of vector illustrations we then animated in fun ways to express Hannah’s ethos to find creativity in all things.
BRAND STRATEGY |
ILLUSTRATION + ANIMATIONS
CLIENT TESTIMONIAL
PRODUCT DESIGNER | CREATOR OF THINGS | HANNAH HEFFERNAN
“Working Some Shape has been an absolute game-changer. I had wanted to redo my site for literally years and just couldn’t find the time and focus I knew it would take. Outsourcing was the best decision!
Some Shape bring a rare blend of creativity and structured, methodical thinking that made the entire web design process feel effortless. They came up with design solutions that I wouldn’t have executed nearly as beautifully, had I attempted it on my own.
Katie of Some Shape is incredibly proactive, always anticipating needs and offering smart, future-proof suggestions before I even thought to ask. Her communication is consistently clear and concise, which kept everything moving smoothly. And the final result? A site with a truly beautiful design aesthetic that perfectly reflects my personal brand. I couldn’t be happier!”